One of the most common branding tip which you will get for your Business or for your Website is to create Facebook page. Here I’m sharing a complete tutorial on How to create Facebook page for your Business Website.If you are not sure why you should create a Facebook page, read below. In this post we will look into the same factor about Facebook fan page, and your target should be: Having a Facebook fan page for your brand in 15 minutes.
Why you need a Facebook page for your business?
Facebook is one of the most popular social networking website with 850+ million users. By creating a Fb fan page, you are helping your possible readers, client, customers to connect with you. Now, depending upon your social media skills, you can engage your Facebook fans into conversations and make your brand more prominent. In fact, many companies are using Facebook as an announcement channel.
Facebook is one of the biggest marketing and branding tool if you use it wisely. Do you remember Vodafone ZooZoo’s which become very popular after the launch and Facebook played a major role for the same. If you have been ignoring Facebook till now for Marketing and Branding, you are losing a significant amount of readers and client for your blog and service. There are many other usage of Facebook and we will discus that in some other posts, but for now lets get back to our topic:
Facebook is one of the biggest marketing and branding tool if you use it wisely. Do you remember Vodafone ZooZoo’s which become very popular after the launch and Facebook played a major role for the same. If you have been ignoring Facebook till now for Marketing and Branding, you are losing a significant amount of readers and client for your blog and service. There are many other usage of Facebook and we will discus that in some other posts, but for now lets get back to our topic:Step by step tutorial: How to Create Facebook page
As I mentioned above, Facebook Fan Page helps you into Branding, Socializing and more over sending a message to all your Blog or service Fans. If you have now created a Facebook fan page for your blog, do it now and enjoy and take your brand to next level.
Selecting type of page:
Go to this create Facebook pagelink and select the type of business you are having. Selecting proper category, will help your brand to reach the right audience.
Selecting Facebook Page type
For example, you need a Fan page for your Website or Blog, select “Brand or Product” and select Websites from Drop-down. Then, add your brand name. This is not vanity URL and you can add custom URL for your fan pagelater.
Facebook fan Page Website Category
Click on Get started, and next step is to add an Avatar for your Fan page. I would suggest, use your official Gravatar and if you don’t have any Gravatar, you can always create a Pic for your Fan page and keep it close to your brand logo. Max size for your Faceboook Fan page profile pic is 180*540 Px. Once you done uploading picture to your newly created Facebook fan page, Facebook give you an option to invite your friends to Fan page. You can skip it for now and use this feature later. On next page add your Website details and click on Continue. Once done, you will have a page like this (Below) and you can hit like and recommend people and also edit page settings.
How to Edit Facebook page settings:
So once you have learned how to create Facebook fan page, it’s time to learn how to edit Fan page. Look at this screenshot and it will give you a great deal of idea about customization on Facebook fan page.
Notice the pointers and follow the notes added below:
1) Fan page wall:
Like our Facebook profile, this is wall for Facebook page. You can use it to upload images, text, share links, ask questions and upload videos. I would suggest, you to use it creatively. Apart from publishing your latest post to Fan page using RSS Graffiti, I also suggest you to work on asking interesting question and engage your users in a conversation.
2-3) Edit fan page:
Both the links can be use to edit your Fan page. It takes you to admin management page of Facebook and you can do hell lot of things related to your newly created fan page from there.
4) Use Page as Profile:
Sometime back, Facebook added a new feature to Facebook page for businesses, and it let you use Facebook as a profile. You can like other Facebook pages and comment using your Fb fan page name. Though, you can’t add other user Facebook profile but as a branding point of view, you can use this feature for making your reach more wider. You can use Facebook as your Fan page and get into conversation with any famous page discussion. If you are an expert, your answer will help you to get genuine fans.
5) Facebook Fan page SEO:
In this post, I’m not going to discus how to SEO optimize Facebook page, but about part works as a meta discription in search engine. So, use your about me carefully and it’s easier to rank for any Keyword using Facebook page, so pick your name and about section carefully.
6) Fan count:
That’s one number which you would always like to see increasing. You can refer to my other posts on increasing fans on your Facebook page and see this number grow. One of the easiest way to increase fans to your newly created Fb fan page is by adding Fan box widgeton your Website. There are many other things which you can do is, link your Facebook fan page with Twitter and all your updates will automatically posted on Twitter too. Anyways, that’s for later but for now, as a Facebook fan page admin, I would suggest you to read following posts:
- How to ban a Spammer on Facebook Page
- How to unban on Fb Fan Page
- How to embed Aweber Email form into Facebook fan Page
Anyways, if you are looking for more branding & social media outreach, I would suggest you to create Google+ page too. You can learn about it from my earlier post on How to create Google+ page for Businesses. If you are planning to create a custom tab for your Facebook fan page, you should know that Facebook has ditched the FBML. You can use custom HTML, JavaScript and jQuery to create custom iFrame tab for your Facebook page. But this is something we will cover in some other time.
I would love to know if this tutorial helped you to create Facebook page for your business or website or not? Do you think it’s necessary to have Facebook page for every brand and business?